(603) 356-3000

North Conway, NH 03860-5155

(603) 752-3510

Berlin, NH 03570-2431


We offer complete and personalized optical services at both of our locations. Our well-trained and experienced opticians can work with you to ensure that your prescription is just right. The optician will spend time reviewing your lifestyle, needs, and activities to ensure that your eyeglasses, sunglasses, sports/protective, and other eyewear performs and provides the best vision possible. Once the right frame is selected and the lenses are made, your optician will verify all the parameters, fit the glasses to you properly, and instruct you as to proper use and care.

We offer a wide array of eyewear, including:
Value-priced eyewear
Designer eyeglasses
Specialty Eyewear, including sports and protective work glasses

Check out our new online Frame Gallery!

Our frame gallery here shows you a selection of the frame lines that we carry.  The gallery shows you all of the frames available within that frame line, so we do not carry all of them in store.  You can browse and virtually try on frames, save your favorites, and when you come in for your appointment, we will already have ready for you your favorites that we have in stock and any similar styles you might like.  Some frames can be ordered if not in stock, but we have so much in stock to choose from, including some not shown here, that rarely do we need to order.  So start your shopping experience from the comfort of your home, your next pair of fabulous eye glasses awaits!